Comp titlesan elevator pitch for your book news for authors. I really enjoyed barclays last book a noise downstairs and he did not disappoint with his newest one elevator pitch. Rehearse your 30 second elevator speech with a friend or in front of a mirror. The best elevator pitch examples, templates, and tactics. Published in 2010, this second edition of give your elevator speech a lift. It is critical that the elevator speech be short, concise and contain a call to action or specific request.
An elevator speech is a short and simple pitch for an idea. Guess what, immediately after hearing my elevator speech i got a chance for a 10minute power talk to share my presentation with entrepreneurs. The goal with an elevator speech is to grab a listeners attention and convert that attention into actionall in a very short period of time. Its the briefest of the briefest descriptions you can develop. No sweat elevator speech how to craft your elevator. Its purpose isnt to say everything about your topicjust to intrigue and inspire the listener to want to hear more. An interesting dissection of the elevator speech a concise, but complete analysis that had me immediately pondering and redeveloping my elevator speech from the ground floor up. Rhett power is the cofounder of wild creations and the author of the entrepreneurs book of actions. An elevator pitch is a short one to twosentence description about the book.
Your elevator speech should not be a sales pitch, nor should it be a recital of all your companys capabilities. An elevator speech is always delivered verballyit is a speech, after all. Today there is a lot of emphasis on having an elevator speech. Elevator speech template if you like the template, youll love the book. This book is succinct and offers both an outline for crafting a kick ass elevator speech and a logical rationale for each step. How to craft a great elevator speech for your book the hardest thing for an author to do when promoting his or her book to the media, is to take what could be a 300page book and perhaps a lifetime of experiences and ideas and to come up with a succinct pitch. An elevator pitch is the term given to any sales pitch that could, in theory, be delivered in the space of a short elevator ride. Or, after your novel is in print or on ebook, this is your chance to sell a few more books. Creating an irresistible elevator pitch for your novel. An elevator speech a presentation that persuades the listener in less than thirty seconds. Every author needs to be able to showcase their book in about 30 to 60 seconds, which.
To succeed at marketing your brand or selling our book, you will need to sum up your. An elevator pitch is a quick, punchy set of statements that you can use to sell your book to a publisher, agent, or reader. The reason elevator pitches are important is that we have an ever shrinking attention span, so you need to capture someones attention in a. It has to engage and interest the listener, inform andor persuade, and be memorable. Model your speechwriting efforts after the following brief, stepbystep elevator pitch example.
Book publishers network, august, 2010 second edition is a stepbystep guide through her proven process for creating a winning elevator speech, including new content on personal branding and new social media. It all begins on a monday, when four people board an elevator in. By definition, an elevator pitch is a quick persuasive speech that is used to create interest in a project, a concept, or people. Elevator speeches are too long, too boring, and too pushy. The reason why an elevator speech is named as it is because it should be delivered in an elevator ride and we all know how short an elevator ride is. Once you know what your goal is, you can tailor your speech to reflect it. Rehearse your elevator pitch in front of a mirror or, if youre a brave soul, in front of friends so you become polished. Mastering the art of the elevator pitch standout books.
In case it helps other readers, i realized if been thinking of elevator speeches and elevator pitches as one and the same. And sjodin suggests you expand your vision of what it can do. Craft your perfect elevator pitch business first impression. Simply put, an elevator speech or elevator pitch for job search purposes is a brief oral overview of who you are, what you do, and how you can help a hiring authority. Whats an elevator pitch, and how can it help your career. More than just a short, two minute speech, this book provides you with the skills you. You can use your speech in a variety of situations, but its often more suited to social situations or during a very early introductory meeting where you have less time and just need to. To keep this section readable, ill create a short 30word blurb, not an entire 75word elevator pitch. A guide to writing an unforgettable elevator speech.
The goal is to plant a seed of curiosity so as the elevator doors real or metaphorical open, the listener says, tell me more. More than just a short, two minute speech, this book provides you with the skills you need to create the conversation you want. Stumbling and bumbling along, authors ignore that the creation of whowhat the book is about in a quick few sentences can make, and certainly break, a book sale. I was pleasantly surprised how good my resulting elevator speech was after following freds suggested outline and designing each according to the rationale he provided. The reason its called an elevator pitch is that it should be short enough to present during a brief elevator ride.
The challenge of our time is to be heard above the likes, tweets and pokes. The elevator pitch is so essential if youre looking to create lasting impressions and make lots of professional connections. Write a great elevator pitch for your book or novel. One of the critical marketing elements that every author needs is a 30 second elevator pitch yet few do. An elevator speech will come in handy if you happen to run into an agent or publisher at a party, wedding, or sunday picnic. But starting at the completed story and working backward to create the book description, elevator pitch, and tagline is reverseengineering. The idea is that you might find yourself in the elevator with someone important who cant, for those twenty or thirty seconds, escape or deflect your attentions so you can use that time to deliver a sales pitch so utterly compelling that that person of. When you started writing your book, you started with an idea, a situation, or a. It can be one of the simplest yet most powerful marketing tools for a small business owner.
You may think that elevator pitches are only for hollywood screenwriters, but being able to summarize your book is a skill every writer must. Lorraine s method helps eliminate the verbal clutter when answering the question what do you do. Acclaimed speaker and consultant terri sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Because of that, it seems that over the years, people spew out their elevator speech without first connecting. An elevator speech is a sound bite a brief description of what you are looking for, the added value you bring to the employer and a request. An elevator pitch is an overview of your business, and, as the name implies, it is delivered in the time it takes to complete your average elevator ride. Instead, do what michael port suggest in his excellent book, book yourself solid, chapter 4. One savvy author skill is the ability to deliver your books elevator pitch. The elevator pitch is a summary of what it is about your book, and about you, that means your book will sell. The elevator pitch we like the most is compliments of allan dib and can be found in his book the 1page marketing plan. An elevator pitch also known as an elevator speech is a quick synopsis of your background and experience.
In a nutshell, the elevator pitch is how long it should take for you to tell someone what your book is about. He presents regularly about the power and importance of storytelling in corporate presentations, elevator speeches and media interviews. An elevator speech is a brief opportunity one minute or less to answer the questions, what do you do and why should i care. Write a great elevator pitch for your book or novel jericho writers. The elevator speech is dead, or at least it should be, says cliff suttle, author of the antielevator speech. It can tell about yourself because it is a speech that would tell about who you are, what you are. Your books elevator pitch article elevator pitch marketing plan. It is important to have your elevator speech rehearsed and ready because you never know when youll have an opportunity to use it. The aim is to get them to read the book to get on to the next level. Craft an exceptional elevator pitch book marketing.
It communicates who you are, what youre looking for and how you can benefit a. I am astounded that this page receives thousands of readers each month. It is important to have your speech memorized and practiced. Elevator speeches are no place to get lost in details.
Last week i mentioned how helpful it is to memorize your elevator pitch, which many of you seemed interested in doing. It distills your ideas into the simplest, clearest points of value, what makes you different, and instills enough curiosity to make the prospect want to hear more. At this years financial connextion educational cruise conference, students who have read terris book and who are not involved in the career exploration competition will be competing against each other to see who has the most compelling elevator speech. The elevator speech phrase was originally coined to prompt you to deliver what you do in a short time span riding on an elevator, anywhere from thirty seconds to two minutes. This summary can be used when you pitch to editors or agents, and it can also be used in a query letter to an editor or agent. No sweat elevator speech how to craft your elevator speech, floor by floor, with no sweat. Pulsating with tension, elevator pitch is a riveting tale of psychological suspense that is all too plausible. Elevator pitch essentials is a business book by chris oleary that teaches entrepreneurs, salespeople, project champions, job seekers, and others how to get their point across in two minutes or less regardless of what you call it an elevator pitch, elevator speech, elevator story, or elevator presentation one tool every entrepreneur, salesperson, and project champion, and job seeker. By the time your elevator reaches your floor, you should have been able to pitch your book idea in that brief amount of time. It takes its name from the idea that in a short elevator ride of perhaps ten floors, carefully chosen words can make a difference. The elevator speech is a minipresentation and a speaking opportunity. When your message really has to matter, you need the new elevator pitch. An elevator speech a message intended to spur decision makers to action. The answer is via your elevator pitch a very short summary of what makes your book so special.
You know how x here you are sparking their interest with a pain point while getting them involved. Usually, an elevator speech is done during job interviews since there are some human resource managers who would begin their job interviews with tell me something about yourself. An elevator speech should be written in a brief manner. Just as the elevator opensfull of peoplehe turns and levels his eyes at you. If a comp title is a perfect editorial match but a sales failure, it may set the expectations for your book. Craft your perfect elevator pitch based on the ahead technique from the book first impressions for the business professional why some of us excel and most of us fail your elevator pitch can be the difference between fast tracking your career or watching it stand still for years. An elevator speech is to oral communication what a twitter message limited to 140 characters is to written communication. Basic story elements and a twosentence novel summary writing a 50word summary is good to help you condense your thoughts and themes for your novel. The elevator speech should do all of that in 30 seconds or less typically the time an elevator ride takes or the time people have at networking meetings to introduce themselves. Once you get your elevator pitch finetune, dont deliver it like a mechanical parrot.
In addition to a resume, a key marketing tool required is the 60second elevator speech. Developing an elevator pitch one step at a time makes it simple to create a speech that can be used in any professional situation. Elevator pitch writing for kids while raising them. When shannon served on the board of the volunteer english program the board chair encouraged every board member to perfect a brief elevator speech, a clear definition of the work and target audience for the volunteer english program. The book doesnt have toand usually shouldntbe a phenomenon, but it should at least be on the radar of accounts or on category bestseller lists. At a career fair, you can use your speech to introduce yourself to employers. That number tells me that there are a lot of people looking for solid advice on how to craft a simple, compelling, and persuasive pitch.
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